Johnnie Blonde is a new product and brand within Johnnie Walker, a revolutionary younger, lighter and milder new style of whisky for a new generation of drinkers - Gen Z.
The task was to create assets for the festive season for the German market.
So I came up with a variation of attention-grabbing print ads, social teasers, static carousels, and display banners that highlight Johnnie Blonde as the ultimate drink to relax and chill with this winter.
Brand identity and social
Translation: Not in the mood for winter blues? How about a sip of summer this winter?
Translation: How about a sip of summer this winter?
Translation: Enjoy a Johnnie Blonde & lemonade. How about a sip of summer this winter?