The RSPB isn't as popular with the younger generation when it comes to donations and interactions.
To engage with a more connected and digitally savvy audience, I created a connected campaign that lived both offline and online, and got young and old people, up and down the country pulling faces for a good cause.
Ideation, TVC, social impact
Within the first month of launch, our campaign led to a 54% increase in social media interest as our #FrogFace🐸 army flooded social media with their best impressions.
Better yet, in that same month, 76% more people visited the RSPB website to learn how they could give nature a home.
