You can VELO anywhere, any time. Love The Unexpected is a content series that takes VELO and McLaren fans closer to the action of Formula One.
Working with influencers to create hype events where fans got to watch the race on the big screen and the chance to play on a Formula One race car simulator.
A few lucky winners from the hype events were chosen to go to the big race at Silverstone…getting fans even closer to the sport that they love.
ideation, experiential, social
Look at @tge go! We’re hosting three action-packed motorsports experiences at venues around the UK. Try your hand at a race car simulator and have a chance to join for a Velo x McLaren Formula 1 Team experience in Britain.
🏁 28th May - The Long Shot in Liverpool
🏁 4th June - Greenwood in Victoria, London
🏁 18th June - Belushi’s in Camden
Our motorsports experience at Greenwoods in London with @je_ldnm was so much fun! Huge congrats to the three lucky fans who’ll be joining us at the Velo x McLaren Formula 1 Team experience in Britain. For your chance to join us too,* don’t miss the last event.
🏁 Belushi’s Camden – 18th June from 12pm
Here come the fans! It’s time for the ultimate Velo x McLaren Formula 1 Team experience in Britain.
@tge, @je_ldnm & @iantherose found out how they got on. So much to get stuck into at the Velo People’s Paddock - an epic venue to see the day’s action.
Next up for the ultimate VELO x McLaren Formula 1 Team experience in Britain: the ultimate battle! Find out who has the best reactions in our Batak board challenge. @tge @je_ldnm @iantherose
Behind the scenes